The "For Sale" sign continues to be an extremely effective way to advertise. Anybody responding to your sign is a solid lead because they've seen your home with their own eyes.
Traditional media: Your Real Estate Sales Rep. may choose any or all of the following: classified ads in the newspaper (often with a photo), ads in real estate publications, property listings on cable television and good old-fashioned mail. Neighbourhood mailers can be incredibly effective. The power of the Internet If you decide to have your home listed on a real estate Board's MLS® System, you can also have your home advertised on www.REALTOR.ca, Canada's most popular Internet research tool for residential real estate, and a big reason why over 85% of Canadians who search for a home start their search on the Internet.
Real Estate Sales people really know how to network Your REALTOR® is part of an extensive community of REALTORS® who collectively represent hundreds of eager buyers. REALTORS® can call other REALTORS®, who can call other REALTORS®, who can call other REALTORS®. Ultimately, your home itself becomes a selling tool Start with an open house for REALTORS® A REALTOR® Open House is an efficient way to attract REALTORS® to see your home with their own eyes. If your home is perfect for one of their buyers, you can be sure they'll rush right out and tell them! Your REALTOR® can organize everything and get the buzz started.
Next, an "Open House" for everybody; many buyers want to get a feel for your neighbourhood before they start working with a Real Estate Sales Representative. That's why Open Houses to the public are so important. They usually last a few hours on a Saturday or Sunday, and there are a few simple but important rules to follow.
* Make sure your home looks its finest Your best buyer may just walk in off the street!
* Lock away valuables Most folks are decent, courteous and honest, but it's wise to stash away jewellery, cameras and other small valuables.
* You can ask your Real Estate Sales Representative to request a name and phone number from every visitor for added security.
* Attend to any hazards: Is there an electrical cord somebody could trip on? Is there a chair that will collapse if somebody actually sits in it? Fix it, or lose it.
* Avoid cooking foods with strong aroma
* The best way you can help: Don't be there You want people to feel relaxed and daydream that your home is their home. This just isn't possible with you there. Go see a movie, or take your pets on a field trip.
* A "lock box" makes it easier to show your home A "lock box" is a small, secure box that's affixed to your front doorknob. It's a mini safe with a key to your house inside. Real Estate Sales Representatives are given a combination to the lock box, so they can show your home to interested buyers.
* Be patient with visits. Hopefully they will lead to a great offer, soon.